Bingham Flexo Service Branding
BFS is a name synonymous with providing solutions in the printing and packaging industry. But as they expanded their national footprint, they needed a lift in digital presence that matched their forward-thinking trajectory.
As Bingham’s fractional marketing team, we didn’t just provide a new coat of paint. We overhauled their entire visual and digital ecosystem, from a flagship website rebuild to the overhauling the look and feel of their LinkedIn presence. We took ownership of the creative and technical strategy, allowing Bingham to lead the market while we handled the marketing.
Rehauling Website
We transformed the BFS website from a static information site into a dynamic, user-centric platform.
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Sleek, Modern UX: We implemented a clean, industrial-chic design that allows users to navigate through complex product categories—like doctor blades, washers, and chemicals—with ease.
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Mobile-Optimized Technical Data: We ensured that plant managers and operators could access technical data sheets and product specs instantly on their mobile devices.
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Conversion-Focused Design: Every page was optimized with clear Calls to Action (CTAs), making it simple for prospects to request a quote or technical consultation.
Before
After
Before
After
Marketing Materials
A great brand shouldn’t stop at the screen. We redesigned BFS’s physical and digital sales materials to ensure a consistent, high-authority brand voice.
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Sales Collateral & Brochures: We developed high-end brochures that distill complex technical benefits into clear, value-driven language for decision-makers.
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Technical Data Sheets: We standardized the look of their technical documentation, ensuring that even the most “dry” information felt like a premium BFS product.
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Event & Trade Show Graphics: From booth design to promotional handouts, we ensured BFS stood out as a leader in a crowded exhibition hall.
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