Bingham Flexo Services Search Engine Optimization
Bingham Flexo Services (BFS) is a leader in the flexographic printing industry, providing top-tier equipment and technical expertise. However, even the best products need to be found to be sold.
As BFS’s fractional marketing department, we stepped in to manage the heavy lifting of their digital presence. We didn’t just “fix a website”—we engineered a high-performance sales tool through strategic On-Page Optimization and rigorous Technical SEO.
On Page Optimization
Keywords aren’t just for bots; they represent the problems your customers are trying to solve. We optimized every page of the BFS site to align with buyer intent.
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Strategic Keyword Mapping: We identified high-value terms like “flexographic doctor blades” and “anilox roll cleaning” to ensure BFS appeared at the top of relevant searches.
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Metadata Mastery: We rewrote title tags and meta descriptions to improve Click-Through Rates (CTR) from the search results page.
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Content Hierarchy: By restructuring H1 and H2 tags, we made the content more readable for users and more understandable for search algorithms.
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Internal Linking: We built a “web” of internal links that guides visitors from educational blog posts directly to product pages, shortening the sales cycle.
Technical SEO
Google rewards sites that provide a seamless user experience. We performed a deep-tissue overhaul of the BFS site architecture to ensure it was “search-engine friendly.”
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Site Speed & Core Web Vitals: We optimized image delivery and streamlined code to ensure lightning-fast load times across desktop and mobile.
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Mobile-First Indexing: We ensured the BFS catalog and resource library functioned flawlessly on tablets and smartphones, where many plant managers do their research.
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Indexing & Crawlability: We resolved 404 errors, optimized robots.txt files, and updated the XML sitemap so Google’s crawlers could find new products and blog posts instantly.
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