Pamarco Branding
Pamarco is a name synonymous with innovation in the printing and packaging industry. But as they expanded their global footprint, they needed a brand identity and a digital presence that matched their forward-thinking trajectory.
As Pamarco’s fractional marketing department, we didn’t just provide a new coat of paint. We overhauled their entire visual and digital ecosystem, from a flagship website rebuild to the precision design of the Iris product line. We took ownership of the creative and technical strategy, allowing Pamarco to lead the market while we handled the marketing.
Rehauling Website
Pamarco’s digital home needed to be more than a brochure; it needed to be a high-performance sales engine.
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Modernized UX/UI: We completely redesigned the user interface to be sleek, intuitive, and mobile-responsive, ensuring global clients could access technical specs on the go.
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Product-Centric Navigation: We restructured the site to highlight Pamarco’s diverse offerings—from anilox rolls to cleaning solutions—making it easier for customers to find exactly what they need.
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Content Migration & SEO: We managed the seamless transition of years of technical data, ensuring zero loss in SEO equity while improving search visibility.
Before
After
Iris Logo Design & Marketing
When Pamarco introduced the Iris system, they needed a sub-brand that signaled a new standard in the industry.
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Logo Design: Cwell Systems designed the Iris logo to evoke precision, clarity, and the spectrum of color—the very essence of what the product delivers.
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Launch Campaign: We executed a comprehensive marketing rollout, including email campaigns, digital advertising, and high-impact sales collateral that positioned Iris as an essential upgrade for any pressroom.
Product Design
Marketing isn’t just about what you say; it’s about how the product looks in the field. Cwell Systems collaborated on the physical and visual branding of Pamarco’s products.
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Industrial Branding: We applied modern design principles to product labeling, color schemes, and physical aesthetics to ensure that a Pamarco product is instantly recognizable on any factory floor.
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Consistent Visual Language: We ensured that the high-quality nature of the product was reflected in every manual, spec sheet, and promotional video.
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